VCTRY is an Esports start-up based in the Hanover region and founded by enthusiastic industry veterans and successful entrepreneurs. Firmly anchored in the German Esports scene, combined with the virtues of true entrepreneurship, VCTRY pursues the goal of developing Esports both on the grassroots level as well as setting new standards in the professional areas of the respective games.
“Our goal is to deliver a premium and immersive event experience. We are a grass roots, community first organization and have been pushing the boundaries with premium remote production and tournament administration.”

The idea was to transform this outdated brand into a new relevant, actual, modern looking brand that could be rapidly seen inside the esports industry. But as all rebrands, we would need to work a lot on it without losing its identity.

"We need a rebrand with a new direction. Our name is Victory, so I think it should be fresh, modern/clean and quite glamorous, like victors act after win."

- VCTRY Flaiq, Owner of VCTRY Esports.